This is an increase from the $950 million the brand sold during 2017. In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. Sales of Barbie dolls declined sharply from 2014 to 2016. Writing for Journal of Popular Culture in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life-style that can be shared with affluent friends. Since its launch, Barbie has transformed the toy business in affluent communities globally by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends and relatives of Barbie, etc.). īarbie and her best male friend Ken have been described as two most popular dolls in the world. Since 2017, the franchise has been moved over to streaming services. The brand has expanded into a long-running multimedia franchise since the late 1980s, including video games and CGI/computer-animated films, the latter which began in 2001, became originally available on home video formats and broadcast regularly on the Nickelodeon cable channel in the United States from 2002 to 2017. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. Barbie has been an important part of the toy fashion doll market for over six decades and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle. ![]() American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.īarbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Doll cannot stand alone.Barbie is a fashion doll manufactured by American toy company Mattel, Inc. The storytelling possibilities and the imaginative moves are limitless! Includes Barbie doll wearing fashions. Want To Know More? Barbie is always on the move, and now she can move in more ways than before! With Barbie Made to Move doll, you can do anything! The storytelling fun is endless when Barbie doll can do things just like you! Capture the action with the ability to move and pose in ways that mimic realistic action from riding a bicycle and playing a guitar to doing gymnastic bends and sitting cross-legged to owning a runway or taking selfies, Barbie doll's realistic moves guided by you can do it all!īarbie Made to Move doll has 22 ''joints'' in the neck, upper arms, elbows, wrists, torso, hips, upper legs, knees AND ankles for an incredible range of movement! Always fashionable, she wears a sleek modern outfit with black leggings and a colorful top to highlight her dynamic posability. You will receive one of the combinations shown. Sleek modern fashions are perfect for on-the-move fun.Barbie Made to Move doll has 22 ''joints'' in her neck, upper arms, elbows, wrists, torso, hips, upper legs, knees AND ankles for an incredible range of motion!.Capture the action with the ability to move and pose in ways guided by you that mimic realistic action from riding a bicycle and playing a guitar to doing gymnastic bends and sitting crisscross applesauce to owning a runway or taking selfies!.With Barbie Made to Move doll, you can do anything!.Product Dimensions: 6.5 x 2.6 x 12.8 inches. ![]() ![]() Features and benefits for Mattel Barbie Made to Move Barbie Doll (Assorted Colour)
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